Stories literally put our brain waves in sync

Disagreement is part of all scientific research, but on the subject of persuasion, there’s a near-unanimous consensus among neuroscientists: Stories are the single best vehicle we have to transfer our ideas to one another. Stories trigger a release of neurochemicals that force us to pay attention to speakers, empathize with them, understand them, and get excited about their ideas.

Source: Stories literally put our brain waves in sync

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