MVT Syllabus

Module 1

1.1  Your Innovation Source
1.2  Customer Development Model
1.3  Discover your Customer - Day in the Life and Value Proposition Canvas
1.4  Buyer Types & Personas

Module 3

3.1  Business Model Canvas Intro
3.2  Positioning Statement
3.3  Value Proposition Statement
3.4  Customer Discovery

Module 5

5.1  Business Model Canvas Step-by-Step
5.2  Five Minute Pitch
5.3  Six Month Plan

Module 2

2.1  Value Chain
2.2  TALC - Technology Adoption Life Cycle
2.3  Market Type
2.4  Segmentation

Module 4

4.1  Market Sizing - Total Addressable Market, Served Available Market
4.2  Sales & Prospects
4.3  Competitive Landscape
4.4  Ideal Customer
4.5  Product Roadmap & MVP